Community football teams will be the major beneficiaries of a three-year partnership between Football West and the Insurance Commission of Western Australia.
Football West will actively promote the Belt Up campaign, providing public awareness of the importance of wearing seatbelts and educating the community in minimising the risk of injury from serious motor vehicle accidents.
Treasurer Ben Wyatt announced the Insurance Commission would provide $540,000 of funding to Football West over the three-year term.
“I’m delighted to announce that the Insurance Commission will be providing funding to Football West as part of its Belt Up campaign,” he said.
“For many years now, the Insurance Commission’s Belt Up campaign has been a strong supporter of community sport.
“Local sporting clubs are important vehicles to deliver the Belt Up road safety message to the wider community.
“If the Belt Up message can affect driver behaviour, we can see less fatalities and injuries on WA roads, and less personal injury insurance claims made to the Insurance Commission.
“I commend the Insurance Commission for this community directed initiative that supports its business objectives.”
More than 2,000 footballs branded with the Belt Up message will be distributed to clubs across regional and metropolitan WA, benefiting female and male participants throughout the State.
The Belt Up message will also feature on branded equipment used in regional and metropolitan development programs including Football West’s inclusive programs focusing on all-abilities and multicultural development.
The Men’s State Cup, contested by WA’s two Westfield FFA Cup Round of 32 qualifiers, will be rebranded the Belt Up Cup for the next three years.
Football West CEO James Curtis said the partnership would provide significant benefits to the football community.
“We’re delighted to be working with the Insurance Commission of Western Australia and to join the Belt Up campaign,” he said.
“The partnership will provide significant investment in the football community through equipment, training balls and key events on the football calendar. Our sport will be a great platform to promote the Belt Up message”.
Key activations will take place throughout the 2018 season including an annual Belt Up round across all female and male competitions throughout regional and metropolitan WA. Football West’s Men’s Amateur, Metropolitan and Masters Leagues will also be branded with the road safety message.
“To have such an important road safety message shared across the Men’s State Cup and senior Sunday competitions will make sure that education and awareness reaches key members of the sporting community,” Curtis said.
“We’ll also be able to increase our work in regional WA and promote the Belt Up message to football in country areas.”
The partnership commences on January 1, 2018.