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Strategic planning process commences

Football West News

Following the success of the recent Insights Project, Football West will commence a detailed strategic planning process to determine the direction of the sport for the next three years.

Football West received almost 2,000 responses to the Insights Project, which was a study into the demographics of participants and their satisfaction with football in WA.

This high response rate reflects significant community feedback and highlights key areas for investigation, including community football, coach and referee development, women’s football and facility development.

Football West CEO James Curtis said all areas of the game would be considered during the strategic planning process, which will be headed by an independent consultant.

“Through the Insights Project, Football West consulted, communicated and engaged with the football community in WA, in order to implement widespread improvements to our programs and competitions,” he said.

“The strategic planning process is an important step for the development of the game in our state and we want all members of the football community to be represented in it.”

The Insights Project, which forms part of Football West’s strategic development plan and involved a series of surveys, revealed 91% of respondents are satisfied with the game in WA.

The surveys, relating to overall satisfaction, players, fans, parents, club volunteers, coaches and referees, opened on April 21 and closed on May 17.

Each survey was designed in collaboration with Football West’s Member Services and Development teams before being distributed to 51,000 football contacts.

Women or girls accounted for 36% of respondents, while 21% of all surveys were from regional Western Australia.

More than 200 people responded to the coaches’ survey with a significant number keen for a greater focus on the quality and development of coaches and referees.

The strategic planning process will include consultation forums to be held in regional and metropolitan areas, as well as a survey which will ensure all members of the football community can have their say.

For more details on the upcoming strategic planning process, including the consultation forums and the survey, please visit www.footballwest.com.au