Football West secures New Balance as exclusive naming rights partner for NPL WA

Football West today announces New Balance as its first exclusive naming rights partner of the National Premier Leagues WA competitions.

New Balance, an independent brand since 1906, is renowned for empowering individuals through sport and craftsmanship, fostering positive change in communities around the world.

The two top-flight leagues will officially be known as the New Balance NPL WA Men’s and New Balance NPL WA Women’s competitions.

The naming rights partnership begins with the upcoming 2026 season and is for three years. It will cover the following:

• NPL WA Men’s (inc U23s & U18s)
• NPL WA Men’s Nights Series
• NPL WA Men’s Top Four Cup (inc U23s & U18s)
• NPL WA Women’s (inc U21s)
• NPL WA Women’s Nights Series
• NPL WA Women’s Top Four Cup (inc U21s)
• NPL WA Season Launch
• NPL WA Awards

Football West CEO Jamie Harnwell said: “We are excited to welcome New Balance as the naming rights partner of our two premier competitions.

“This is the first time Football West has had its own partner for the NPL, and so to have a global sportswear leader in New Balance is a great endorsement of our highest leagues.”

The NPL WA naming rights agreement is an expansion of Football West’s current Official Apparel Supplier partnership with New Balance and Belgravia Apparel.

Belgravia Apparel is the Australasian elite teamwear partner of New Balance, supplying both supporter and performance products for a broad range of professional and amateur sporting organisations across Australia and New Zealand.

“New Balance is already a highly valued partner of Football West and a great supporter of grassroots football with whom we share the values of mutual respect, fair play and excellence,” Mr Harnwell said.

“This investment will bring wider promotion and greater exposure for the New Balance NPL WA competitions and our clubs.”

New Balance Australia Regional General Manager Dean Howard said: “At New Balance, our job is to aid athletes in their pursuit of excellence, whether that means helping professional athletes win medals, or propelling the community to live a healthy and active lifestyle. 

“We are proud to partner with Football West and look forward to seeing our naming rights partnership come to life over the next three years.”